Identifying the field of health communication

Annegret F. Hannawa, Leonarda García-Jiménez, Carey Candrian, Constanze Rossmann, Peter J. Schulz

Research output: Contribution to journalArticlepeer-review

24 Scopus citations


This empirical investigation addresses four paradigmatically framed research questions to illuminate the epistemological status of the field of health communication, systematically addressing the limitations of existing disciplinary introspections. A content analysis of published health communication research indicated that the millennium marked a new stage of health communication research with a visible shift onto macro-level communication of health information among nonhealth professionals. The analysis also revealed the emergence of a paradigm around this particular topic area, with its contributing scholars predominantly sharing postpositivistic thought traditions and cross-sectional survey-analytic methodologies. More interdisciplinary collaborations and meta-theoretical assessments are needed to facilitate a continued growth of this evolving paradigm, which may advance health communication scholars in their search for a disciplinary identity.

Original languageEnglish
Pages (from-to)521-530
Number of pages10
JournalJournal of Health Communication
Issue number5
StatePublished - 4 May 2015

Bibliographical note

Publisher Copyright:
© 2015 Taylor & Francis Group, LLC.


Dive into the research topics of 'Identifying the field of health communication'. Together they form a unique fingerprint.

Cite this