Global advertising strategy: The moderating role of brand familiarity and execution style

Jae H. Pae, Saeed Samiee, Susan Tai

Research output: Contribution to journalArticlepeer-review

71 Scopus citations

Fingerprint

Dive into the research topics of 'Global advertising strategy: The moderating role of brand familiarity and execution style'. Together they form a unique fingerprint.

Social Sciences