TY - JOUR
T1 - Giving in or giving up
T2 - What makes journalists use audience feedback in their news work?
AU - Tandoc, Edson C.
AU - Ferrucci, Patrick R.
N1 - Publisher Copyright:
© 2016 Elsevier Ltd
PY - 2017/3/1
Y1 - 2017/3/1
N2 - Guided by the theory of planned behavior, this study sought to identify factors that lead journalists to monitor and incorporate audience feedback from Twitter and web analytics in their news work. Based on a survey of 360 online journalists in the United States, this study found that journalists' personal attitudes toward using audience feedback, organizational policy on the use of audience feedback, as well as how much knowledge and skill they think they currently have to use audience feedback in their work, affect their intention to use, and ultimately, their actual use of, audience feedback in their editorial decisions.
AB - Guided by the theory of planned behavior, this study sought to identify factors that lead journalists to monitor and incorporate audience feedback from Twitter and web analytics in their news work. Based on a survey of 360 online journalists in the United States, this study found that journalists' personal attitudes toward using audience feedback, organizational policy on the use of audience feedback, as well as how much knowledge and skill they think they currently have to use audience feedback in their work, affect their intention to use, and ultimately, their actual use of, audience feedback in their editorial decisions.
KW - Audience feedback
KW - Journalists
KW - Online news
KW - Social media
KW - Survey
KW - Theory of planned behavior
KW - Web analytics
UR - http://www.scopus.com/inward/record.url?scp=84997173169&partnerID=8YFLogxK
U2 - 10.1016/j.chb.2016.11.027
DO - 10.1016/j.chb.2016.11.027
M3 - Article
AN - SCOPUS:84997173169
SN - 0747-5632
VL - 68
SP - 149
EP - 156
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -