From Theory Extremism and Methodological Arrogance to Method-Theory Synergy

This article provides previously formulated arguments for the rejection of both theory extremism and methodological arrogance. Drawing on Greenwald’s (2012) article entitled “There is nothing so theoretical as a good method,” a case is made for considering Platt’s (1960) notion of “strong inference” as flawed and instead adopting and valuing method-theory synergy as a better perspective for advancing communication science. The article includes examples for theory extremism, methodological arrogance, and method-theory synergy in communication science.