From e-government to social government: Twitter use by Korea's central government

Gohar Feroz Khan, Ho Young Yoon, Jiyoung Kim, Han Woo Park

Research output: Contribution to journalArticlepeer-review

64 Scopus citations

Abstract

Purpose - This study aims to explore Twitter use by Korea's central government by classifying the government's Twitter-based networking strategies into government-to-citizen (G2C) and government-to-government (G2G) strategies. Design/methodology/approach - The study investigates the nature of social media interactions and networking strategies in the Korean government by extracting tweets, follower/following relationships, and hyperlinks for 32 ministries. Network patterns and networking strategies are reviewed through descriptive statistical analysis and social network analysis to map the government's Twitter activity. Findings - The results indicate that the government's direct networking strategy targeting citizens does not necessarily motivate their participation in the government's social media activities but that it plays an instrumental role in reinforcing G2G relationships. Originality/value - This study investigates the social media use patterns (e.g. network properties and co-link analyses) and strategies (e.g. the reciprocity of relationships and content-push strategies) in the context of G2C and G2G relationships in Korea's public sector.

Original languageEnglish
Article number17102933
Pages (from-to)95-113
Number of pages19
JournalOnline Information Review
Volume38
Issue number1
DOIs
StatePublished - 2014

Keywords

  • Government
  • Networking
  • Social government
  • Social media
  • South Korea
  • Twitter

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