Flow experience in AR application: Perceived reality and perceived naturalness

Hansol Lee, Sangmi Chai

Research output: Contribution to journalConference articlepeer-review

2 Scopus citations


As the emergence of augmented reality (AR), game industry has promptly adopted AR to their products for better user experiences. Due to fact that the AR could deliver more realistic experience to users, AR based applications received a lot of attentions from various industries. Recent researches revealed that AR game can enhances users’ flow experience more than ordinary game applications leading to better educational performance. This study pays attention to the phenomenon that AR based application can lead users’ flow more than simple online applications and explored antecedent factors users’ flow experiences. By utilizing text mining method and structured interview with AR Application users, this study discovered two influential factors on users flow experience; perceived reality and perceived naturalness. We also found that perceived naturalness is a more influential factor than perceived reality on users’ flow in AR context. In addition, this research discovered privacy concerns as a main cause of decreasing flow.

Original languageEnglish
Pages (from-to)185-198
Number of pages14
JournalLecture Notes in Computer Science
Volume10285 11th International Conference, AC 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017,...
StatePublished - 2017
Event11th International Conference on Augmented Cognition, AC 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCI 2017 - Vancouver, Canada
Duration: 9 Jul 201714 Jul 2017

Bibliographical note

Publisher Copyright:
© Springer International Publishing AG 2017.


  • Augmented reality
  • Experiment
  • Flow experience
  • Perceived naturalness
  • Perceived reality
  • Privacy concern
  • Text mining


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