The express delivery business in China is growing at a rapid speed and is considered as the third largest market for express services. The Chinese delivery market generated 105.53 billion yuan profit with the growth rate of 31.9% in 2012 alone. While FedEx occupies 20% of the market share in the international delivery market in China, it only takes up around 1% of the domestic express delivery market share. Even though the Chinese government reduced its legal barriers to foreign firms, Chinese Government;s regulations are still barriers for FedEx to grow in the domestic express delivery market. In addition, intensive competition from domestic firms exists in the domestic express delivery market. What kind of strategies should FedEx come up with for the Chinese express delivery market?.
|Number of pages||4|
|Journal||Journal of the International Academy for Case Studies|
|State||Published - 2014|