TY - GEN
T1 - Extending UTAUT to predict the use of Location-Based Services
AU - Yun, Haejung
AU - Han, Dongho
AU - Lee, Choong C.
PY - 2011
Y1 - 2011
N2 - The popularization of smartphones has brought about substantial changes in location-based services (LBS). As recent advances in wireless communication technology have allowed affordable data service fees, and current smartphones are equipped with GPS (Global Positioning System), LBS are emerging as next-generation 'killer apps'. However, diffusion of LBS has been increasing potential privacy violations due to the abuse of location information. This research-in-progress aims to verify a research model focusing on actual users of LBS applications; it is to test the effects of LBS attributes, namely ubiquity, accuracy, security, and controllability on performance/ effort expectancy, and those of major variables of UTAUT on use of LBS. Most importantly, privacy concern is included in the model as a moderating variable. The results of this study will offer practical implications to LBS providers, application developers, and concerned individuals in the government. The implications will particularly include guidelines on protection of personal location information.
AB - The popularization of smartphones has brought about substantial changes in location-based services (LBS). As recent advances in wireless communication technology have allowed affordable data service fees, and current smartphones are equipped with GPS (Global Positioning System), LBS are emerging as next-generation 'killer apps'. However, diffusion of LBS has been increasing potential privacy violations due to the abuse of location information. This research-in-progress aims to verify a research model focusing on actual users of LBS applications; it is to test the effects of LBS attributes, namely ubiquity, accuracy, security, and controllability on performance/ effort expectancy, and those of major variables of UTAUT on use of LBS. Most importantly, privacy concern is included in the model as a moderating variable. The results of this study will offer practical implications to LBS providers, application developers, and concerned individuals in the government. The implications will particularly include guidelines on protection of personal location information.
KW - Accuracy
KW - Controllability
KW - Location-Based Services (LBS)
KW - Privacy concern
KW - Security
KW - UTAUT
KW - Ubiquity
UR - http://www.scopus.com/inward/record.url?scp=84884615658&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84884615658
SN - 9781618394729
T3 - International Conference on Information Systems 2011, ICIS 2011
SP - 2243
EP - 2251
BT - International Conference on Information Systems 2011, ICIS 2011
T2 - 32nd International Conference on Information System 2011, ICIS 2011
Y2 - 4 December 2011 through 7 December 2011
ER -