Exploring websites of foreign embassies as a dialogue space for diplomatic offices and foreign publics: Based on dialogic theory of public relations

Under the precondition that there is a common conceptual ground between public relations and public diplomacy, this study explores websites as a dialogue space for diplomatic offices and foreign publics. It examines how many embassies utilize social media and applies Kent and Taylor’s dialogic principles to the embassies’ official homepage and blog to compare how they manage its website as a communication tool to inform and engage the Korean publics.