Under the precondition that there is a common conceptual ground between public relations and public diplomacy, this study explores websites as a dialogue space for diplomatic offices and foreign publics. It examines how many embassies utilize social media and applies Kent and Taylor’s dialogic principles to the embassies’ official homepage and blog to compare how they manage its website as a communication tool to inform and engage the Korean publics.
|Number of pages
|International Journal of Multimedia and Ubiquitous Engineering
|Published - 2015
Bibliographical notePublisher Copyright:
© 2015 SERSC.
- Dialogic theory of public relations
- Public diplomacy
- Social media