Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea
- Sang Yeon Kim
- , Jeong Hyun Kang
- , Hye Min Byeon
- , Yoon Taek Sung
- , Young A. Song
- , Ji Won Lee
- , Seung Chul Yoo
Research output: Contribution to journal › Article › peer-review
2
Scopus
citations