@article{ab49b19cdabc47969f2f5a12a95ca060,
title = "Exploring Global Korea Scholarship as a Public Diplomacy Tool",
abstract = "Through international student mobility programs, such as Global Korea Scholarship (GKS), countries aim to influence international students{\textquoteright} beliefs about and attitudes toward the host country. In this article, we explore GKS{\textquoteright}s role in bringing international students to the country and analyze changes in GKS students{\textquoteright} and alumni{\textquoteright}s affective and cognitive evaluation of Korea after coming to the country. We compare results based on students{\textquoteright} and alumni{\textquoteright}s length of stay, gender, and economic development level of their home country. Our findings suggest that after coming to Korea, GKS recipients evaluate Korea more positively in both affective and cognitive dimensions.",
keywords = "Global Korea Scholarship, International student mobility, Korea, country image, public diplomacy",
author = "Ayhan, {Kadir Jun} and Moamen Gouda and Hyelim Lee",
note = "Funding Information: We are grateful to Eriks Varpahovskis, Tom Norris, and Jung Lim Han for invaluable research assistance. In addition, we would like to thank Nancy Snow, Alexander Buhmann, Seong-Hun Yun, Jeongnam Kim, Yeunjae Lee, Efe Sevin, Emily Metzgar, Shawn Powers, Spencer Willardson, and two anonymous reviewers for constructive feedback on earlier drafts. Earlier versions of this article were presented at the 2018 Annual Convention of International Studies Association (ISA), 2018 ISA Mid-West Conference and 2019 WATEF Spring Conference. We thank participants of these conferences for their helpful comments. Moamen Gouda acknowledges support by Hankuk University of Foreign Studies Research Fund, as well as by the Ministry of Education of the Republic of Korea, and the National Research Foundation of Korea (NRF-2020S1A5C2A01093123). Funding Information: We are grateful to Eriks Varpahovskis, Tom Norris, and Jung Lim Han for invaluable research assistance. In addition, we would like to thank Nancy Snow, Alexander Buhmann, Seong-Hun Yun, Jeongnam Kim, Yeunjae Lee, Efe Sevin, Emily Metzgar, Shawn Powers, Spencer Willardson, and two anonymous reviewers for constructive feedback on earlier drafts. Earlier versions of this article were presented at the 2018 Annual Convention of International Studies Association (ISA), 2018 ISA Mid-West Conference and 2019 WATEF Spring Conference. We thank participants of these conferences for their helpful comments. Moamen Gouda acknowledges support by Hankuk University of Foreign Studies Research Fund, as well as by the Ministry of Education of the Republic of Korea, and the National Research Foundation of Korea (NRF-2020S1A5C2A01093123). The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research project was supported by the 2018 and 2019 Korea Foundation Support for Policy-Oriented Research grants. Publisher Copyright: {\textcopyright} The Author(s) 2021.",
year = "2022",
month = jun,
doi = "10.1177/00219096211035800",
language = "English",
volume = "57",
pages = "872--893",
journal = "Journal of Asian and African Studies",
issn = "0021-9096",
publisher = "SAGE Publications Ltd",
number = "4",
}