Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formula was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods.
|Number of pages||9|
|Journal||Corporate Communications: An International Journal|
|State||Published - 1 Sep 1999|
- Crisis management