Evaluating media exposure: An application of advertising methods to publicity measurement

Yungwook Kim, Jihye Kim, Jungki Park, Youjin Choi

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'Evaluating media exposure: An application of advertising methods to publicity measurement'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance