TY - JOUR
T1 - Ethical Standards and Ideololgy among Korean Public Relations Practitioners
AU - Kim, Yungwook
N1 - Funding Information:
This work was supported by Korea Research Foundation Grant (KRF-2002-003-B 00404).
PY - 2003/2
Y1 - 2003/2
N2 - The purpose of this paper is to investigate the Korean public relations practitioners' perceptions toward ethical issues, individual practices, and ethical standards in the context of ethical ideology. The survey was conducted with the Korean public relations practitioners. A 2 (Relativism: High/Low) × 2 (Idealism: High/Low) factorial design was devised for the analysis. The MANOVA results showed that ethical ideology (idealism and relativism) had significant effects on ethical decision-making. Idealistic ideology had a main effect on ethical issues, individual practices, and ethical standards. However, relativistic ideology only affected the decision-making process related to ethical issues. No interaction effects were detected. This study indicated that the individual's ethical ideology could be an important variable in explaining the outcomes of the individual's ethical decision-making among Korean public relations practitioners.
AB - The purpose of this paper is to investigate the Korean public relations practitioners' perceptions toward ethical issues, individual practices, and ethical standards in the context of ethical ideology. The survey was conducted with the Korean public relations practitioners. A 2 (Relativism: High/Low) × 2 (Idealism: High/Low) factorial design was devised for the analysis. The MANOVA results showed that ethical ideology (idealism and relativism) had significant effects on ethical decision-making. Idealistic ideology had a main effect on ethical issues, individual practices, and ethical standards. However, relativistic ideology only affected the decision-making process related to ethical issues. No interaction effects were detected. This study indicated that the individual's ethical ideology could be an important variable in explaining the outcomes of the individual's ethical decision-making among Korean public relations practitioners.
KW - Ethical ideology
KW - Ethical standards
KW - Korean public relations
UR - http://www.scopus.com/inward/record.url?scp=0347301546&partnerID=8YFLogxK
U2 - 10.1023/A:1022281507601
DO - 10.1023/A:1022281507601
M3 - Article
AN - SCOPUS:0347301546
SN - 0167-4544
VL - 42
SP - 209
EP - 223
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 3
ER -