TY - JOUR
T1 - “Escape the Corset”
T2 - How a Movement in South Korea Became a Fashion Statement through Social Media
AU - Shin, Yeongyo
AU - Lee, Selee
N1 - Funding Information:
This work was supported by the Ewha Womans University Research Grant of 2021.
Publisher Copyright:
© 2022 by the authors.
PY - 2022/9
Y1 - 2022/9
N2 - The “escape the corset” movement (ETC-M) is a declaration that actively reflects the voices of Korean women in fourth-wave feminism and spread through social media. This movement emerged as a fashion style against social prejudice and inequality through the lens of feminism and sparked the launch of the “escape the corset” fashion (ETC-F) brand. Feminism, which discusses the conditions of women in our society, is inevitably related to sustainability. It is time to examine the much-neglected social inclusion of sustainable development goals, by examining the declarations that women express through fashion. This study intends to lay down the foundation for in-depth research into ETC-M by understanding the historical background of Korean feminism, the basis of ETC-M. Furthermore, this study aims to analyze ETC-M as a phenomenon that has grown in social media and understand the characteristics and significance of the resulting fashion style. An analysis of the characteristics of ETC-F formed through social media engagement shows that it has developed a range of special items, styles, and looks. ETC-F marked an opportunity to raise awareness about the discriminatory practices in women’s fashion and formed an anti-fashion solidarity among non-mainstream women. In addition to the development of fashion products, ETC-F is leading the development of fashion content that competes with mainstream lifestyle, culture, and entertainment industries. This study offers not only an opportunity to examine the role and meaning of ETC-F from an industrial and cultural perspective, but also implications for the practical consideration of a sustainable society based on inclusion and diversity.
AB - The “escape the corset” movement (ETC-M) is a declaration that actively reflects the voices of Korean women in fourth-wave feminism and spread through social media. This movement emerged as a fashion style against social prejudice and inequality through the lens of feminism and sparked the launch of the “escape the corset” fashion (ETC-F) brand. Feminism, which discusses the conditions of women in our society, is inevitably related to sustainability. It is time to examine the much-neglected social inclusion of sustainable development goals, by examining the declarations that women express through fashion. This study intends to lay down the foundation for in-depth research into ETC-M by understanding the historical background of Korean feminism, the basis of ETC-M. Furthermore, this study aims to analyze ETC-M as a phenomenon that has grown in social media and understand the characteristics and significance of the resulting fashion style. An analysis of the characteristics of ETC-F formed through social media engagement shows that it has developed a range of special items, styles, and looks. ETC-F marked an opportunity to raise awareness about the discriminatory practices in women’s fashion and formed an anti-fashion solidarity among non-mainstream women. In addition to the development of fashion products, ETC-F is leading the development of fashion content that competes with mainstream lifestyle, culture, and entertainment industries. This study offers not only an opportunity to examine the role and meaning of ETC-F from an industrial and cultural perspective, but also implications for the practical consideration of a sustainable society based on inclusion and diversity.
KW - escape the corset fashion
KW - feminism style
KW - social media
KW - sustainability
KW - sustainable development goals
KW - tal-corset
KW - young feminist
UR - http://www.scopus.com/inward/record.url?scp=85138696558&partnerID=8YFLogxK
U2 - 10.3390/su141811609
DO - 10.3390/su141811609
M3 - Article
AN - SCOPUS:85138696558
SN - 2071-1050
VL - 14
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
IS - 18
M1 - 11609
ER -