Engagement in Emotional News on Social Media: Intensity and Type of Emotions

Jihyang Choi; Sang Yup Lee; Sung Wook Ji

doi:10.1177/1077699020959718

Engagement in Emotional News on Social Media: Intensity and Type of Emotions

Jihyang Choi, Sang Yup Lee, Sung Wook Ji

Division of Communication & Media

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Abstract

This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers’ Facebook pages.

Original language	English
Pages (from-to)	1017-1040
Number of pages	24
Journal	Journalism and Mass Communication Quaterly
Volume	98
Issue number	4
DOIs	https://doi.org/10.1177/1077699020959718
State	Published - Dec 2021

Keywords

emotion
news engagement
sharing
social media news

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10.1177/1077699020959718

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title = "Engagement in Emotional News on Social Media: Intensity and Type of Emotions",

abstract = "This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers{\textquoteright} Facebook pages.",

keywords = "emotion, news engagement, sharing, social media news",

author = "Jihyang Choi and Lee, {Sang Yup} and Ji, {Sung Wook}",

note = "Funding Information: The author(s) declared receipt of the following financial support for the research, authorship, and/or publication of this article: This work was partly supported by Hankuk University of Foreign Studies Research Fund of 2019. Publisher Copyright: {\textcopyright} 2020 AEJMC.",

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PY - 2021/12

Y1 - 2021/12

N2 - This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers’ Facebook pages.

AB - This study sheds new light on the relationship between emotion and engagement. Specifically, we investigate how the six discrete emotions that news visuals deliver, as well as the positiveness of news text, are associated with three engagement activities: sharing, commenting, and reacting. The findings show that users are less likely to share or comment on news posts that convey positive emotions, although they tend to react to such news frequently. The most prominent kind of emotion associated with user engagement activities was “sadness.” We analyzed 12,179 news stories posted on the four major U.S. newspapers’ Facebook pages.

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Engagement in Emotional News on Social Media: Intensity and Type of Emotions

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Keywords

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