Effects of question style in user’s emotion survey: Using the case of FWA’s best award winning website

Sangmin Lee, Joo Hyun Park, Dongho Kim, Han Young Ryoo

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

An emotional design that measures human emotion for new product has been emerging in several fields. The most pervasive method of measuring the human emotion is evaluating the users’ emotions with the questionnaire including the most common emotional vocabularies. The objective of this study is evaluating the level of user’s emotion with three different questionnaires in sentence length and expression styles. In order to achieve the study objective, the main page of best award winning website from the FWA (Favourite Website Awards), an industry recognized internet award program, was selected for evaluating the human emotion. This study found that different question style has no significant effect on human emotion evaluation. The findings from this study are a lot different from the research reported in the literature outside the Korea. This implies that additional research might be necessary by adopting different target participants or investigating the characteristics of the survey respondents.

Original languageEnglish
Title of host publicationAdvanced Multimedia and Ubiquitous Engineering - FutureTech and MUE
EditorsHai Jin, Young-Sik Jeong, Muhammad Khurram Khan, James J. Park
PublisherSpringer Verlag
Pages707-711
Number of pages5
ISBN (Print)9789811015359
DOIs
StatePublished - 2016
Event11th International Conference on Future Information Technology, FutureTech 2016 - Beijing, China
Duration: 20 Apr 201622 Apr 2016

Publication series

NameLecture Notes in Electrical Engineering
Volume393
ISSN (Print)1876-1100
ISSN (Electronic)1876-1119

Conference

Conference11th International Conference on Future Information Technology, FutureTech 2016
Country/TerritoryChina
CityBeijing
Period20/04/1622/04/16

Bibliographical note

Funding Information:
This work was supported by Design Innovation Capability Development Program (No. 10054099), funded by the Ministry of Trade, Industry and Energy (MOTIE).

Publisher Copyright:
© Springer Science+Business Media Singapore 2016.

Keywords

  • Question style
  • User’s emotion
  • User’s sensibility

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