Effects of issue ownership and issue obtrusiveness on corporate reputation at two Korean corporations

Heewon Cha, Yeonhee Song, Jangyul Robert Kim

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation, which owns issues that were perceived as important by publics, has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed.

Original languageEnglish
Pages (from-to)289-291
Number of pages3
JournalPublic Relations Review
Volume36
Issue number3
DOIs
StatePublished - Sep 2010

Keywords

  • Corporate image
  • Corporate reputation
  • Issue obtrusiveness
  • Issue ownership
  • Public relations
  • Publics

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