Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Soontae An, Hannah Kang

Research output: Contribution to journalArticlepeer-review

20 Scopus citations
Original languageEnglish
Pages (from-to)655-678
Number of pages24
JournalInternational Journal of Advertising
Issue number4
StatePublished - 2013

Bibliographical note

Funding Information:
This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012-S1A5A-8022503).

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