Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Soontae An; Hannah Kang

doi:10.2501/IJA-32-4-655-678

Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?

Soontae An, Hannah Kang

Division of Communication & Media

Research output: Contribution to journal › Article › peer-review

18 Scopus citations

Original language	English
Pages (from-to)	655-678
Number of pages	24
Journal	International Journal of Advertising
Volume	32
Issue number	4
DOIs	https://doi.org/10.2501/IJA-32-4-655-678
State	Published - 2013

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10.2501/IJA-32-4-655-678

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@article{d259bef060a94c20ba5f39b06c7be629,

title = "Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?",

author = "Soontae An and Hannah Kang",

note = "Funding Information: This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012-S1A5A-8022503).",

year = "2013",

doi = "10.2501/IJA-32-4-655-678",

language = "English",

volume = "32",

pages = "655--678",

journal = "International Journal of Advertising",

issn = "0265-0487",