Direct-to-consumer prescription drug advertising: history, regulation, and issues.

Jisu Huh, Denise E. DeLorme, Leonard N. Reid, Soontae An

Research output: Contribution to journalArticlepeer-review

10 Scopus citations


Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.

Original languageEnglish
Pages (from-to)50-52
Number of pages3
JournalMinnesota medicine
Issue number3
StatePublished - Mar 2010


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