Digital Tourism and Wellbeing: Conceptual Framework to Examine Technology Effects of Online Travel Media

Youngjoon Choi, Benjamin Hickerson, Jaewon Lee, Hwabong Lee, Yeongbae Choe

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


The current pandemic is accelerating the wide-spreading popularity of digital tourism. Given that technology innovation has broadened the horizon of tourist experiences to the realm of virtual environments, this study aims to (re)conceptualize travel experience and develop a theoretical framework to examine media technology effects on virtual travel experience, destination image, and tourists’ well-being. As a conceptual work, this study adopts technological perspectives on online travel media to decompose technology attributes and articulate distinctive effects of technology-centric variables. The proposed framework illustrates five propositions that specify and explain the relationships among technology-centric variables (modality, agency, interactivity, and navigability), three groups of moderators (user-centric, content-centric, and situation-centric variables), virtual travel experience, destination image, and psychological wellbeing. By adopting the variable-centered approach to decompose online travel media, this study provides a new theoretical lens to understand the psychological mechanism of media technology effects in digital tourism. The framework will serve as useful methodological guidelines to conduct experiments to investigate the distinctive effect of a particular affordance or a specific technical feature. The potential benefits of digital tourism to enhance tourists’ wellbeing are discussed by highlighting the environmentally friendly and inclusive aspects.

Original languageEnglish
Article number5639
JournalInternational Journal of Environmental Research and Public Health
Issue number9
StatePublished - 1 May 2022

Bibliographical note

Publisher Copyright:
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.


  • affordance
  • digital tourism
  • heuristics
  • inclusiveness
  • tourism destination image
  • virtual travel experience
  • well-being


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