Developing a Multidimensional Measurement Scale for Diaspora Tourists’ Motivation

Felix Elvis Otoo, Seongseop Kim, Youngjoon Choi

Research output: Contribution to journalArticlepeer-review

35 Scopus citations


Despite its increased recognition among tourism planners and destination governments, a lacuna exists regarding the motivation of diaspora tourists travelling to a destination they regard as an ancestral homeland. Thus, in the current research, we seek to develop and validate a scale that measures the motivations of diaspora tourists. The result of a rigorous seven-stage scale development procedure generates a five-factor structure for diaspora tourists’ motivations. The scale is successfully verified through various reliability and validity tests. This multidimensional scale of diaspora tourist motivations contributes to our understanding of the nature of diaspora tourism.

Original languageEnglish
Pages (from-to)417-433
Number of pages17
JournalJournal of Travel Research
Issue number2
StatePublished - Feb 2021

Bibliographical note

Publisher Copyright:
© The Author(s) 2020.


  • ancestry
  • diaspora
  • homeland
  • motivation
  • social identity


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