TY - JOUR
T1 - Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France
AU - Son, Jung Soo
AU - Do, Vinh Bao
AU - Kim, Kwang Ok
AU - Cho, Mi Sook
AU - Suwonsichon, Thongchai
AU - Valentin, Dominique
N1 - Funding Information:
This work is funded by FUI NUTRICE and regional council of Burgundy . The authors want to warmly thank Marceline Evrard comments on earlier drafts of this paper.
PY - 2013/7
Y1 - 2013/7
N2 - Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched with sensory aspects in Korea, Japan, and France, respectively. Although Thai participants had positive beliefs on sensory aspects toward rapid-boiling and steaming process, they haven't been using these two methods frequently because of negative opinion and attitude toward its commodity. Health and nutritional aspects of germination of brown rice and adding other types of rice, cereals, and beans processes were perceived positively among Korean and Japanese participants, and to a lesser extent among Thai participants. The results of this study provided information for better understanding the effect of culture on the representations linked to rice-cooking processes.
AB - Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched with sensory aspects in Korea, Japan, and France, respectively. Although Thai participants had positive beliefs on sensory aspects toward rapid-boiling and steaming process, they haven't been using these two methods frequently because of negative opinion and attitude toward its commodity. Health and nutritional aspects of germination of brown rice and adding other types of rice, cereals, and beans processes were perceived positively among Korean and Japanese participants, and to a lesser extent among Thai participants. The results of this study provided information for better understanding the effect of culture on the representations linked to rice-cooking processes.
KW - Consumer attitudes
KW - Cross-cultural study
KW - Health
KW - Nutrition
KW - Rice cooking
KW - Taste
UR - http://www.scopus.com/inward/record.url?scp=84875625760&partnerID=8YFLogxK
U2 - 10.1016/j.foodqual.2013.02.002
DO - 10.1016/j.foodqual.2013.02.002
M3 - Article
AN - SCOPUS:84875625760
VL - 29
SP - 65
EP - 75
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
IS - 1
ER -