Consumer experience in using 3D virtual garment simulation technology

The purpose of the research was to examine (a) consumers' experience and satisfaction of using 3D virtual simulation technology for online shopping and (b) consumers' willingness to use the technology. Thirty-seven participants between the ages of 19 and 35 years were recruited. Each participant was scanned and a virtual model was made from the scan. Participants completed a questionnaire and were interviewed after completing a simulated online shopping experience that used 3D virtual simulation technology. Participants thought the visual information from the virtual model was a good starting point for judging fit. However, participants also found some inaccuracies in what they viewed on the screen. Despite the fact that the technology was not yet perfectly accurate, many participants thought the virtual model was impressive and they were likely to use it in the future. Some concerns about using the technology were raised including privacy issues, availability of technology, and discomfort of viewing one's own body scan.