Consumer decision-making in a retail store: the role of mental imagery and gender difference

Jung Hwan Kim, Minjeong Kim, Jungmin Yoo, Minjung Park

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Fingerprint

Dive into the research topics of 'Consumer decision-making in a retail store: the role of mental imagery and gender difference'. Together they form a unique fingerprint.

Business & Economics