Comunicare la salute oggi: Quali sinergie, quali modalità e quali contesti

Translated title of the contribution: Communicating health, today: Which synergies, which modalities and which contexts

Silvia Riva, Peter J. Schulz, Gabriella Pravettoni

Research output: Contribution to journalArticlepeer-review


The current work represents a theoretical contribution on health campaign's organization; this activity needs the synergy between two important disciplines: Psychology, from one side, aimed to study both human variables linked to health problems' perception and attitude and behaviours we want to change, and Health Communication, from the other side, aimed to study operations and modalities to communicate health problems as well as how to diffuse information to health campaign's public. This contribution concludes with a consideration about health campaign in the context of emergency/urgency; this context is very important for health campaign but it is extremely hard and it sometimes has to face challenging events or a difficult communication between health professionals and patients.

Translated title of the contributionCommunicating health, today: Which synergies, which modalities and which contexts
Original languageUndefined/Unknown
Pages (from-to)303-312
Number of pages10
JournalRicerche di Psicologia
Issue number2
StatePublished - 2014

Bibliographical note

Publisher Copyright:
© FrancoAngeli.


  • Cognitive
  • Emergency
  • Health
  • Health campaign
  • Health communication
  • Urgency


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