Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

Heewon Cha; Yunna Rhee; Chung Joo Chung

doi:10.1080/1097198X.2017.1388697

Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

Heewon Cha, Yunna Rhee, Chung Joo Chung

Division of Communication & Media

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Abstract

This exploratory research used Google to collect atypical data concerning Korea and Japan’s nation branding and used these to provide a structural description of the international perspectives of the countries’ cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content.

Original language	English
Pages (from-to)	276-295
Number of pages	20
Journal	Journal of Global Information Technology Management
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/1097198X.2017.1388697
State	Published - 2 Oct 2017

Bibliographical note

Funding Information:
This research was supported by Kyungpook National University Bokhyeon Research Fund, 2016 and Hankuk University of Foreign Studies Research Fund of 2016.

Publisher Copyright:
© 2017 Heewon Cha, Yunna Rhee and Chung Joo Chung © 2017 Heewon Cha, Yunna Rhee and Chung Joo Chung.

Keywords

Big Data
comparative study
nation brand
semantic analysis
web content

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10.1080/1097198X.2017.1388697

Cite this

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abstract = "This exploratory research used Google to collect atypical data concerning Korea and Japan{\textquoteright}s nation branding and used these to provide a structural description of the international perspectives of the countries{\textquoteright} cultures. Japan differs from Korea by focusing on developing various media, content, and geographical factors through fostering and supporting private-run local brands; also, variations relating to history, strategy, and system have resulted in different online nation-branding practices between the two countries. This study proposes several methods of enhancing nation branding and suggests further analysis of both private and public sector discussions, traditional and up-to-date channels, and various media content.",

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Comparative nation-branding analysis of Big Data: Focusing on Korea and Japan

Abstract

Bibliographical note

Keywords

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