TY - JOUR
T1 - Build to last, discount, or defer?
T2 - Examining lotte's entry into the beer industry
AU - Yi, Young Sang
AU - Kang, Hyoung Goo
AU - Jun, Hannah
N1 - Publisher Copyright:
© 2016 World Scientific Publishing Company.
PY - 2016/12/1
Y1 - 2016/12/1
N2 - On January 18, 2012, LotteChilsung ("Lotte") announced that it would build a beer brewery in Chungju, Korea with a capacity of 5,000 khla. At the time, the plan seemed rather far-off as construction of the plant/brewery would start in 2015 and finish by the end of 2017. But just less than two months after its original announcement, it was reported on March 8, 2012 that Lotte acquired a beer business licenseb for a smaller plant of 500 khl capacity in Eumsung, Chungcheong-do.
AB - On January 18, 2012, LotteChilsung ("Lotte") announced that it would build a beer brewery in Chungju, Korea with a capacity of 5,000 khla. At the time, the plan seemed rather far-off as construction of the plant/brewery would start in 2015 and finish by the end of 2017. But just less than two months after its original announcement, it was reported on March 8, 2012 that Lotte acquired a beer business licenseb for a smaller plant of 500 khl capacity in Eumsung, Chungcheong-do.
UR - http://www.scopus.com/inward/record.url?scp=85010755495&partnerID=8YFLogxK
U2 - 10.1142/S0218927516500164
DO - 10.1142/S0218927516500164
M3 - Review article
AN - SCOPUS:85010755495
SN - 0218-9275
VL - 20
SP - 429
EP - 454
JO - Asian Case Research Journal
JF - Asian Case Research Journal
IS - 2
ER -