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ARDL 시계열 모형을 활용한 패션 브랜드의 매출 예측 분석 -패션 브랜드와 광고모델의 웹 검색량, 정보량, 가격할인 프로모션을 중심으로-

Translated title of the contribution: Fashion Brand Sales Forecasting Analysis Using ARDL Time Series Model -Focusing on Brand and Advertising Endorser's Web Search Volume, Information Amount, and Brand Promotion-

Research output: Contribution to journalArticlepeer-review

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