Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: Application of the availability heuristic

Soontae An

doi:10.1080/10410230802342127

Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: Application of the availability heuristic

Soontae An

Division of Communication & Media

Research output: Contribution to journal › Article › peer-review

32 Scopus citations

Abstract

This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.

Original language	English
Pages (from-to)	499-505
Number of pages	7
Journal	Health Communication
Volume	23
Issue number	6
DOIs	https://doi.org/10.1080/10410230802342127
State	Published - Nov 2008

Bibliographical note

Funding Information:
Funding was provided by the Office of Research and Sponsored Programs at Kansas State University. The author thanks Hyun Seung Jin and the anonymous reviewers for their helpful comments.

Access to Document

10.1080/10410230802342127

Cite this

@article{4557db864c14453f8e12075207820624,

title = "Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: Application of the availability heuristic",

abstract = "This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.",

author = "Soontae An",

note = "Funding Information: Funding was provided by the Office of Research and Sponsored Programs at Kansas State University. The author thanks Hyun Seung Jin and the anonymous reviewers for their helpful comments.",

year = "2008",

month = nov,

doi = "10.1080/10410230802342127",

language = "English",

volume = "23",

pages = "499--505",

journal = "Health Communication",

issn = "1041-0236",

publisher = "Routledge",

number = "6",

}

TY - JOUR

T1 - Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression

T2 - Application of the availability heuristic

AU - An, Soontae

N1 - Funding Information: Funding was provided by the Office of Research and Sponsored Programs at Kansas State University. The author thanks Hyun Seung Jin and the anonymous reviewers for their helpful comments.

PY - 2008/11

Y1 - 2008/11

N2 - This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.

AB - This study examined the effect of antidepressant direct-to-consumer advertising (DTCA) on perceived prevalence of depression. A survey of Midwestern residents showed that those with high recall for antidepressant DTCA tended to estimate the prevalence of depression higher than those with low ad recall. However, with a source-priming cue before their estimation, the significant association was eliminated. Results indicate that people use antidepressant DTCA as a basis for their judgment of the prevalence of depression in normal situations where the veracity of information is not highlighted.

UR - https://www.scopus.com/pages/publications/57749110522

U2 - 10.1080/10410230802342127

DO - 10.1080/10410230802342127

M3 - Article

C2 - 19089697

AN - SCOPUS:57749110522

SN - 1041-0236

VL - 23

SP - 499

EP - 505

JO - Health Communication

JF - Health Communication

IS - 6

ER -

Antidepressant direct-to-consumer advertising and social perception of the prevalence of depression: Application of the availability heuristic

Abstract

Bibliographical note

Access to Document

Fingerprint

Cite this