TY - JOUR
T1 - An analysis of the competitive actions of boeing and airbus in the aerospace industry based on the competitive dynamics model
AU - Woo, Ayoung
AU - Park, Bokyung
AU - Sung, Hyekyung
AU - Yong, Hyunjin
AU - Chae, Jiyeon
AU - Choi, Seungho
N1 - Funding Information:
This work has been developed after years working at the Technical university of Madrid (UPM) on the optimization of windows in INVISO, BALI and SIREIN projects funded by Ministry of Science and Innovation (national and European funds), the work currently continues on REVEN Project (BIA2014-56650-JIN), in CSIC, financed by national and European funds.
Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/).
PY - 2021/9
Y1 - 2021/9
N2 - Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing’s status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and various pressures have allowed Airbus to emerge as a strong competitor. By conducting a descriptive case analysis, this paper identifies the competitive issues between these two giants, analyzing continuous action and reaction processes throughout the whole history of the airline industry. Finally, by examining Boeing’s main strengths, business diversification options, and risk-taking culture, this paper suggests ways Boeing can retake its place as the industry leader.
AB - Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing’s status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and various pressures have allowed Airbus to emerge as a strong competitor. By conducting a descriptive case analysis, this paper identifies the competitive issues between these two giants, analyzing continuous action and reaction processes throughout the whole history of the airline industry. Finally, by examining Boeing’s main strengths, business diversification options, and risk-taking culture, this paper suggests ways Boeing can retake its place as the industry leader.
KW - Action and reaction
KW - Aerospace industry
KW - Airbus
KW - Boeing
KW - Competitive dynamics
KW - First mover advantage
KW - Open innovation
UR - http://www.scopus.com/inward/record.url?scp=85116498697&partnerID=8YFLogxK
U2 - 10.3390/JOITMC7030192
DO - 10.3390/JOITMC7030192
M3 - Article
AN - SCOPUS:85116498697
SN - 2199-8531
VL - 7
JO - Journal of Open Innovation: Technology, Market, and Complexity
JF - Journal of Open Innovation: Technology, Market, and Complexity
IS - 3
M1 - 192
ER -