An analysis of the competitive actions of boeing and airbus in the aerospace industry based on the competitive dynamics model

Ayoung Woo, Bokyung Park, Hyekyung Sung, Hyunjin Yong, Jiyeon Chae, Seungho Choi

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Focusing on competitive dynamics, this study examines the strategic issues Boeing has faced in seeking to maintain its leading position in the airline industry. Boeing’s status as a first mover in the aerospace industry has made it a world-leading company; however, the external environment and various pressures have allowed Airbus to emerge as a strong competitor. By conducting a descriptive case analysis, this paper identifies the competitive issues between these two giants, analyzing continuous action and reaction processes throughout the whole history of the airline industry. Finally, by examining Boeing’s main strengths, business diversification options, and risk-taking culture, this paper suggests ways Boeing can retake its place as the industry leader.

Original languageEnglish
Article number192
JournalJournal of Open Innovation: Technology, Market, and Complexity
Volume7
Issue number3
DOIs
StatePublished - Sep 2021

Bibliographical note

Funding Information:
Funding: This work was funded by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2020S1A5A2A01046005).

Publisher Copyright:
© 2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https:// creativecommons.org/licenses/by/ 4.0/).

Keywords

  • Action and reaction
  • Aerospace industry
  • Airbus
  • Boeing
  • Competitive dynamics
  • First mover advantage
  • Open innovation

Fingerprint

Dive into the research topics of 'An analysis of the competitive actions of boeing and airbus in the aerospace industry based on the competitive dynamics model'. Together they form a unique fingerprint.

Cite this