Abstract
Despite increasing concern over advertisers' influence on news content, little is known about how advertising sales executives handle balancing their business goals and the ultimate organizational goal-integrity of the news product-in their daily decision making. This study examines how and to what extent advertising sales executives deal with advertiser influences on news content. A survey of 219 advertising directors at U.S. daily newspapers showed frequent conflicts between the business side and the journalism side of the newspaper operation. Those at small newspapers or chain-owned newspapers were more likely to endorse scenarios where editorial integrity was compromised to please or refrain from offending their advertisers.
Original language | English |
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Pages (from-to) | 111-121 |
Number of pages | 11 |
Journal | Journal of Advertising |
Volume | 36 |
Issue number | 2 |
DOIs | |
State | Published - Jun 2007 |