Advancing the model of intuitive morality and exemplars

Ron Tamborini, René Weber

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

9 Scopus citations


The Model of Intuitive Morality and Exemplars (MIME) combines logic from several well-known media theories within the social intuitionist perspective from moral psychology to describe how media content and moral intuitions interact to influence each other. The MIME is one of few models in communication science that combines ultimate with proximate causes of human behavior to explain and predict the selection, valuation, and production of media content. This chapter begins by summarizing the attainments and drawbacks found in research examining the model’s short-term and long-term mechanisms and concludes by examining its future as a comprehensive, biologically rooted model of media experience.

Original languageEnglish
Title of host publicationThe Handbook of Communication Science and Biology
PublisherTaylor and Francis
Number of pages14
ISBN (Electronic)9781351235570
ISBN (Print)9780815376712
StatePublished - 1 Jan 2020

Bibliographical note

Publisher Copyright:
© 2020 International Communication Association.


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