Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language

Taylor Jing Wen, Eunice Kim, Linwan Wu, Naa Amponsah Dodoo

Research output: Contribution to journalArticlepeer-review

36 Scopus citations

Fingerprint

Dive into the research topics of 'Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language'. Together they form a unique fingerprint.

Psychology