This chapter describes the results of a study that compared a strongly market-oriented newsroom and a less market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.
|Title of host publication||Contemporary Research Methods and Data Analytics in the News Industry|
|Number of pages||19|
|ISBN (Print)||1466685808, 9781466685802|
|State||Published - 1 Jul 2015|
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