A tale of two newsrooms: How market orientation influences web analytics use

Patrick Ferrucci; Edson C. Tandoc

doi:10.4018/978-1-4666-8580-2.ch004

A tale of two newsrooms: How market orientation influences web analytics use

Patrick Ferrucci, Edson C. Tandoc

Division of Communication & Media

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

15 Scopus citations

Abstract

This chapter describes the results of a study that compared a strongly market-oriented newsroom and a less market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.

Original language	English
Title of host publication	Contemporary Research Methods and Data Analytics in the News Industry
Publisher	IGI Global
Pages	58-76
Number of pages	19
ISBN (Electronic)	9781466685819
ISBN (Print)	1466685808, 9781466685802
DOIs	https://doi.org/10.4018/978-1-4666-8580-2.ch004
State	Published - 1 Jul 2015

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© 2015, IGI Global. All rights reserved.

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A tale of two newsrooms: How market orientation influences web analytics use

Abstract

Bibliographical note

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