A tale of two newsrooms: How market orientation influences web analytics use

Patrick Ferrucci, Edson C. Tandoc

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

13 Scopus citations

Abstract

This chapter describes the results of a study that compared a strongly market-oriented newsroom and a less market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.

Original languageEnglish
Title of host publicationContemporary Research Methods and Data Analytics in the News Industry
PublisherIGI Global
Pages58-76
Number of pages19
ISBN (Electronic)9781466685819
ISBN (Print)1466685808, 9781466685802
DOIs
StatePublished - 1 Jul 2015

Bibliographical note

Publisher Copyright:
© 2015, IGI Global. All rights reserved.

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