이미지 기반 SNS에 나타난 애슬레저 룩의 디자인 특성 연구

Translated title of the contribution: A Study on the Design Characteristics of Athleisure Look in Image-based SNS

Suehee Kwon, Minjung Park

Research output: Contribution to journalArticlepeer-review

Abstract

The pursuit of a healthier life has created life style changes through exercise; in addition, an athleisure look as well as a combination of everyday clothes and sportswear has rapidly spread through sharing based on imagebased SNS. Fashion related images shown in an image-based SNS are considered important resources for grasping micro-needs with regard to the sensibility of consumers. Therefore, this study analyzes the design characteristics of an athleisure look shown in image-based SNS. In order to analyze the athleisure look, images of the entire garment were collected and classified to enable content analysis methods that analyzed the design characteristics of each type. As a result, types were classified as sporty-athleisure, modern-athleisure, high-end athleisure, retro-athleisure, and romantic-athleisure. Looking at the characteristics of the athleisure look, it was shown that the design characteristics of each type were well expressed through differences in the direction, material, and details by matching between the items used. This study can be used in design development processes by deriving the characteristics of athleisure looks through an analysis of fashion images that appear in image-based SNS.

Translated title of the contributionA Study on the Design Characteristics of Athleisure Look in Image-based SNS
Original languageUndefined/Unknown
Pages (from-to)17-27
Number of pages11
JournalJournal of the Korean Society of Clothing and Textiles
Volume45
Issue number1
DOIs
StatePublished - 2021

Keywords

  • Athleisure look
  • Fashion image
  • Image-based SNS

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