Abstract
Based on external contextual evidence and internal formative expression characteristics, minimalisms were categorized into three types-functional, psychological, and organic minimalism. Particularly in the field of contemporary branding, organic minimalism built a relationship through the following four methodologies: 1. Maximizing the characteristics of Material 2. Using the characteristics of a local place 3. Increasing intimacy with an individual through customized design and 4. Communicating through Storytelling. This study also found a possibility that the methodologies are expanded as they fuse together.
| Original language | English |
|---|---|
| Pages (from-to) | 4311-4318 |
| Number of pages | 8 |
| Journal | Information (Japan) |
| Volume | 20 |
| Issue number | 6 |
| State | Published - Jun 2017 |
Bibliographical note
Publisher Copyright:© 2017 International Information Institute.
Keywords
- Branding
- Functional minimalism
- Organic minimalism
- Psychological minimalism