| Original language | English |
|---|---|
| Title of host publication | Public Relations As Relationship Management |
| Subtitle of host publication | A Relational Approach To the Study and Practice of Public Relations: Second Edition |
| Publisher | Taylor and Francis Inc. |
| Pages | 114-129 |
| Number of pages | 16 |
| ISBN (Electronic) | 9781317516330 |
| ISBN (Print) | 9781138853805 |
| State | Published - 24 Apr 2015 |
A framework linking organization-public relationships and organizational reputation in public relations management
- Sung Un Yang
- , Heewon Cha
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
6
Scopus
citations