A framework linking organization-public relationships and organizational reputation in public relations management

Sung Un Yang, Heewon Cha

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Scopus citations
Original languageEnglish
Title of host publicationPublic Relations As Relationship Management
Subtitle of host publicationA Relational Approach To the Study and Practice of Public Relations: Second Edition
PublisherTaylor and Francis Inc.
Number of pages16
ISBN (Electronic)9781317516330
ISBN (Print)9781138853805
StatePublished - 24 Apr 2015

Cite this