As concerns about personal information privacy (PIP) continue to grow, an increasing number of studies have empirically investigated the phenomenon. However, researchers are not well informed about the shift of PIP research trends with time. In particular, there is a lack of understanding of what constructs have been studied in what contexts. As a result, researchers may design their study without sufficient guidance. This problem can lead to unproductive efforts in advancing PIP research. Therefore, it is important and timely to review prior PIP research to enhance our understanding of how it has evolved. We are particularly interested in understanding the chronological changes in contexts and research constructs studied. We use a chronological stage model of PIP research we develop, a set of contextual variables identified from prior literature, and the four-party PIP model suggested by Conger et al. (2013) as theoretical foundations to conduct a chronological literature review of empirical PIP concern studies. We find several PIP research trends during the last two decades, such as the quantity of PIP research has drastically increased; the variety of contexts and research constructs being studied has increased substantially; and many constructs have been studied only once while only a few have been repeatedly studied. We also find that the focus of PIP research has shifted from general/unspecified contexts to specific ones. We discuss the contributions of the study and recommendations for future research directions. We propose a fifth party as an emergent player in the ecosystem of PIP and call for future research that investigates it.
- Chronological literature review
- Four-party model
- Personal information privacy concerns
- Research construct
- Stage model