This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.
|Translated title of the contribution||Middle-aged women's Jacket fit and design preference according to down-aging consumption|
|Number of pages||14|
|Journal||Journal of the Korean Society of Clothing and Textiles|
|State||Published - 1 Aug 2018|
Bibliographical notePublisher Copyright:
© 2018, The Korean Society of Clothing and Textiles.
- Design preference
- Jacket fit
- Middle-aged women
- 디자인 선호도
- 재 킷 맞음새
- 중년 여성