照片墙网红营销:公开赞助, 网红信誉以及品牌可信度如何影响照片墙促销效果

Translated title of the contribution: Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

Research output: Contribution to journal › Article › peer-review

175 Scopus citations

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Social Sciences