品牌危机对于产品评价和购买动机的影响：品牌信誉和品牌情感的缓解作用

Translated title of the contribution: Effects of a perceived brand crisis on product evaluation and purchase intention: the moderating roles of brand credibility and brand attachment

Seong Yeon Park, Seung Wha Lee

Research output: Contribution to journal › Article › peer-review

21 Scopus citations

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Social Sciences

Economics, Econometrics and Finance