Fingerprint
Dive into the research topics where Seung-Chul Yoo is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising
Yoo, S. C., Fan, H., Piscarac, D. & Puentes, S. T., Mar 2025, In: Journal of Theoretical and Applied Electronic Commerce Research. 20, 1, 44.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea
Kim, S. Y., Kang, J. H., Byeon, H. M., Sung, Y. T., Song, Y. A., Lee, J. W. & Yoo, S. C., Sep 2025, In: Journal of Theoretical and Applied Electronic Commerce Research. 20, 3, 198.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Harnessing Earned Media: A Comparative Analysis of Landmark Digital Signage Impact on Social Media
Yoo, S. C., Lee, J. & Yoon, H. Y., 2025, In: Journal of Contemporary Eastern Asia. 24, 2, p. 1-25 25 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Posing on the Korean War border: selfie representations of the tourist experience at a dark heritage site
Piscarac, D. & Yoo, S. C., 2025, In: Journal of Heritage Tourism. 20, 3, p. 430-449 20 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Strategic Information Patterns in Advertising: A Computational Analysis of Industry-Specific Message Strategies Using the FCB Grid Framework
Yoo, S. C., Aug 2025, In: Information (Switzerland). 16, 8, 642.Research output: Contribution to journal › Article › peer-review
Open Access